Google will determine the Ad Rank by looking at your Quality Score and maximum bid. The exact formula looks something like this: Ad Rank = Quality Score x Maximum Bid. We won’t get into the nitty-gritty of the Quality Score and its influence on your Ads campaign, but we will tell you that factors such as the relevance to your keywords, the quality of your ads, sydney adwords , the design of your landing page, and the click-through rate play an important role in this equation. HOW TO CALCULATE MY ADS BUDGET? Here’s an example to help you understand the auction process better. If your maximum bid for a certain keyword is $5, and your ad has a Quality Score of 9, then following the formula above, your Ad Rank is 45. If another advertiser will want to get a higher position in search engine results than you, then it has to obtain a higher Ad Rank. Here’s another thing that you need to consider: the advertiser with the highest Quality Score will end up paying less for a higher position.
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